Мегамаркет: "Мегазаезд" - веб‑раннер к фестивалю RosaFest

Objective

Attract winter sports enthusiasts to Megamarket's branded zone at RosaFest festival and increase brand awareness among skiers and snowboarders. The activation aimed to promote the Konda winter apparel collection and drive engagement with the Megamarket mobile app.

Solution

REBOOT STUDIO created a web-based alpine runner game accessible via QR code from the festival zone. Players selected equipment (skis, snowboard, or sled) and descended a virtual slope collecting coins and competing for high scores. The game featured a leaderboard for local tournament competitions, visual guidance markers, and speed boosts. Direct integration of Konda product showcase and a call-to-action linked players to the Megamarket app. The interface was optimized for mobile browsers with quick play sessions.

Results

Not published.