Мегамаркет х AdIndex: "Лучший подарок рекламщику" - веб‑спецпроект с игрой и историями
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Objective
Megamarket partnered with AdIndex, an influential Russian advertising trade publication, to engage the professional advertising community during Advertiser's Day. The campaign aimed to capture attention of industry professionals and reinforce brand interest through interactive gaming and user-generated content, coinciding with Megamarket's announcement of a visual identity redesign.
Solution
A three-part web experience launched on a dedicated AdIndex landing page (adindex.ru/specprojects/megagifts). The core mechanic was a gift-matching quiz where players selected appropriate presents for character personas across multiple screens, earning 1–8 points per selection based on character-gift combinations. Participants' running scores displayed from the second character onward, with prizes awarded to high-scoring players upon completion. A second section allowed industry professionals to submit and share personal stories about memorable gifts, with incentives for featured placements. The third section showcased Megamarket's updated visual brand identity. The adaptive web design streamlined navigation and user flows across all sections.
Results
Not published.
