Пикабу х Мегамаркет: "Хвать!" - веб-игра‑кликер с товарами маркетплейса

Objective

Megamarket partnered with Pikabu community platform to drive engagement and marketplace adoption among users by creating an interactive daily-play experience. The clicker game aimed to reinforce product categories and convert gameplay performance directly into purchase incentives through discount codes.

Solution

A web-based clicker game where players identify and click target merchandise items from various product categories (home, garden, sports, etc.) within 30-second rounds. Each round allowed three mistakes before completion. A 'product of the day' feature offered increased point coefficients, and daily multipliers escalated rewards (2× on day two, 3× from day three onwards). Players earned discount codes based on final scores, encouraging sustained daily engagement.

Results

Not published.