McDonald's BigApp 2
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- Brand
- McDonald's
- Year
- 2015
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Clicker
- Platform
- Mobile web
- Agency
- Good Morning
- With
- ddb Oslo
Objective
McDonald's Norway aimed to boost Big Mac sales among younger consumers through an interactive mobile game challenge. The brand sought to create viral engagement and drive customers to restaurants by offering a tangible reward—a free Big Mac—for successful participation in a novel, social-media-friendly activity.
Solution
BigApp was an interactive mobile app where participants opened their mouth as wide as possible in front of a camera for 60 seconds, accumulating points based on mouth width. Successful players could redeem a free Big Mac at participating McDonald's locations in Norway. The game was mobile-based, designed to be playable and shareable on social platforms, targeting younger demographics.
Results
Not published.
