MasterZoo - National Quiz Campaign

Objective

MasterZoo, a Ukrainian pet supply retailer, promoted its online and offline shopping services through an interactive campaign in 2024. The campaign aimed to demonstrate the accessibility and convenience of purchasing pet products at MasterZoo through engaging, relatable storytelling.

Solution

The project featured animated interactive content where animal characters narrate shopping experiences at MasterZoo, incorporating realistic consumer behavior patterns. Created by and action agency (Lviv, Ukraine), the campaign utilized 2D animation with Adobe Photoshop, After Effects, and Toon Boom Harmony. However, specific quiz game mechanics, game flow, or interactive gameplay details are not documented in available sources.

Results

The Behance gallery page for MasterZoo's National Quiz Campaign does not provide campaign performance data such as reach, participant numbers, engagement duration, or conversion metrics.