Maje: M-City Tetris

Objective

Maje commissioned a nostalgic interactive game to celebrate the fifth anniversary of its iconic M-Bag. The campaign aimed to engage audiences through a retro gaming format that connected the luxury brand's heritage with participatory digital entertainment.

Solution

DVTK created a Tetris-inspired game featuring custom Maje-branded pixel-art blocks and bag designs. Players could toggle between day and night modes showcasing Parisian terraces and New York City urban landscapes. The game was developed by Julian Garnier, with illustration by Manon Carrour and original score by Minh Boutin. The experience was hosted online in 2021 and archived at archive.dvtk.us/MAJE/.

Results

Not published.