LYNX Lunar Racer

Objective

LYNX, a men's deodorant and body spray brand, sought to reinforce its positioning as bold and adventurous by creating an interactive gaming experience tied to a space exploration narrative. The campaign aimed to engage the target audience through a branded game that embodied the brand's daring personality within a sci-fi theme.

Solution

LYNX Lunar Racer is a browser-based game where players pilot a lunar vehicle through nine progressively challenging zones. Players earn 'Hero coins' by completing each mission, which they spend on vehicle upgrades (boost, engine, suspension, tires) or to purchase new, more powerful vehicles from four available models (Rover Unit, Velocity Unit, Assault Unit, Deluxe Unit). Gameplay involves using arrow keys to navigate and the spacebar to activate nitro boost for extra propulsion. The game follows the tagline 'leave Earth as a man, return as a hero,' framing progression through the lunar zones as a transformative journey. Hidden LSA coins appear in each zone for bonus rewards.

Results

Not published.