Комус х Luscan: Миссия "Кря!" - веб-игра о весенней генуборке

Objective

Luscan, a cleaning products brand under the Comus holding company, sought to increase consumer engagement and product category knowledge during spring season while driving purchases through an interactive promotional experience.

Solution

An interactive web-based game featuring a duck mascot guiding players through six spring-cleaning scenarios (monitor, odor, bathroom, floors, kitchen) in home and office settings. Players select the appropriate Luscan cleaning product for each task; correct selections trigger task completion and product benefit education, while incorrect choices prompt mascot disapproval. Upon successful game completion, players earn two promotional codes redeemable for Luscan products, with clear instructions for product application and purchase pathways integrated into the experience. The game was developed by Redakcija Ryba creative agency and deployed as a web application.

Results

The spring cleaning game achieved over 30,000 visits with more than 10% conversion rate to purchase, and collected 700+ email addresses for marketing outreach.