Luck
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- Brand
- Luck
- Year
- 2012
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Racing
- Platform
- Web
- Agency
- HKI
Objective
HBO promoted its horse-racing drama series Luck to French audiences through Orange Cinéma Séries, deepening viewer engagement by offering an interactive entertainment experience that extended the broadcast content beyond passive viewing.
Solution
An interactive game featuring horse race simulation with betting mechanics embedded within the Orange Cinéma Séries platform. Players tested their betting strategy while exploring the show's characters and narrative atmosphere, creating a bridge between television drama and interactive entertainment.
Results
Not published.
