Loerie Awards - Feed your Ego
Open the game- Brand
- Loerie Awards
- Year
- 2009
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Action
- Platform
- Web
- Agency
- Hellocomputer
Objective
Loeries Awards, Africa's premier advertising and creative awards, needed a viral campaign to build awareness and engage the industry community. The 2009 edition attracted over 3,000 entries and was moving to Cape Town, making it a significant moment for the awards brand to celebrate its competitive nature and appeal to creative professionals' ambitions.
Solution
Hellocomputer and MetropolitanRepublic created an interactive game-microsite called 'Feed your Ego' where players battled against industry personalities to win the ultimate crown. The tongue-in-cheek concept deliberately played on the egos of advertising and creative professionals, inviting them to test their dominance against famous peers. Players competed in competitive battles through a web-based game hosted at feedyourego.co.za, designed for viral sharing and built to reflect the playful, ego-centric nature of the creative industry.
Results
Not published.
