2099

Objective

Liberty Mutual, a major insurance provider, created this futuristic racing game to increase consumer awareness about safe driving habits. The campaign aimed to position safe driving as a core brand value while engaging users in an entertaining, interactive experience that reinforced the importance of vehicle safety.

Solution

2099 is a real-time multiplayer online racing game featuring futuristic vehicles competing on obstacle-filled tracks. Players are rewarded for safe driving—avoiding collisions earns points and progression; safe drivers unlock enhanced vehicles with sleeker designs and performance gadgets. The game combines competitive multiplayer racing mechanics with an embedded safety education message, turning driving safety into an engaging game loop.

Results

Liberty Mutual's 2099 Online Racing Game won Best Insurance Website at the 2010 WebAward Competition.