Авиасейлс х Level Group: "За эстетику и двор" - веб-игра для промо жилых комплексов

Objective

Level Group, one of Moscow's leading real estate developers, aimed to create an engaging playable format to promote its residential complexes and increase brand awareness among potential buyers. The campaign sought to drive audience engagement and dwell time through interactive content that embodied the brand's emphasis on well-designed living spaces and quality courtyards—core selling points in a competitive residential market.

Solution

A web-based brick-breaker game titled 'Za estetiku i dvor' (For Aesthetics and the Yard) was developed where players used a water gun to destroy retro lawn ornaments (garden swans) representing poor taste. The game featured three levels set in different Level Group residential complexes, culminating in a boss battle against a multi-headed swan creature. Built for both desktop and mobile browsers with simplified touch controls, the game incorporated micro-animations, sound effects, and a score-based coin collection system. Players progressed through themed environments showcasing the developer's architectural vision.

Results

Not published.