Libérez Émilie
Open the game- Brand
- Les Témoins
- Year
- 2017
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Puzzle
- Platform
- Installation
- With
- Exzeb
- With
- HKI
Objective
France Télévisions launched an immersive marketing experience to promote Les Témoins season 2, a French crime drama. The campaign introduced viewers to Émilie Sauvage, the first victim of the season's antagonist, through an innovative two-person collaborative adventure that blurred the line between physical and virtual reality.
Solution
Libérez Émilie was a 40-minute immersive experience designed for two participants inhabiting both real and virtual spaces simultaneously. One player explored a VR representation of a narrow, abandoned room through a headset; their partner navigated a physical installation with hidden clues at Le Centquatre-Paris in Paris. Players collaborated using desktop computers and mobile devices (with cardboard VR viewers for the online version at liberez-emilie.fr) to solve puzzles, uncover Émilie's backstory, and attempt her escape. The experience was free to enter and operated until June 14, 2017.
Results
Not published.
