Lenta Tech X Habr: "IT-Swipe" - Web Project For Attracting Job Candidates

Objective

Lenta Tech, the technology division of Russia's leading Lenta retail group, launched an interactive recruitment campaign on Habr (a major tech community platform) to attract qualified IT job candidates. The campaign aimed to showcase the company's engineering culture, core values, and key technology projects while assessing cultural fit with potential applicants.

Solution

The project featured a Tinder-style swiping interface where users evaluated cards representing company values, development approaches, and key projects. Users swiped right ('mine') or left ('not mine') to indicate alignment with Lenta Tech's culture. The interface included deliberately misleading 'decoy' cards to encourage careful consideration. Participants received a compatibility score based on their responses, gained access to current job openings, and earned a Habr profile badge upon completion. The platform was web-based and hosted at lenta-tech-swipe.habr.io.

Results

Specific metrics regarding participant numbers, engagement time, or conversion to applications were not publicly disclosed for the project.