LEGO Pharaoh's Quest
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- LEGO
- Year
- 2010
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Puzzle
Objective
LEGO launched the Pharaoh's Quest theme in 2010, a product line featuring Egyptian-inspired building sets. The campaign aimed to drive awareness and engagement with the new theme among children by creating an interactive digital experience that complemented the physical set offering.
Solution
A mobile-first HTML5 product website (pharaohsquest.lego.com) that served as the first LEGO Digital production fully playable on iPhone and iPad. The site featured browser-based mini-games tied to the Pharaoh's Quest theme, allowing users to interact with and explore the product line through interactive content on mobile devices.
Results
Not published.
