LEGO® City: Prison Break

Objective

Launch an interactive gaming experience to introduce LEGO City's updated product line to children aged 7–10. The branded game engaged young audiences through an action-adventure narrative with professional voice-over, serving as a marketing vehicle to showcase new toy sets and drive brand familiarity among the target demographic.

Solution

A voiced interactive game featuring 170+ custom illustrations and seven mini-games, playable at cityhero.lego.com. The narrative-driven action game presented prison-escape scenarios that mirrored LEGO City's toy themes, allowing children to experience gameplay scenarios tied directly to product offerings. The experience combined adventure storytelling with interactive challenges designed for younger players.

Results

Not published.