LCDC Seoul: Wack A Gnome
Open the game- Brand
- LCDC Seoul
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- STUDIO OKGO
Objective
LCDC Seoul, a local lifestyle retail brand, needed to drive engagement and attendance for its Winter Trip 2024 pop-up event scheduled for December 6–8, 2024. Studio OKGO created a pre-event interactive game to build anticipation, tell the brand's playful story through storytelling, and create a memorable experience that bridged the digital and physical worlds.
Solution
Wack A Gnome is an interactive tapping game that extends the event's narrative: Santa's clumsy helpers sent Christmas invitations with the wrong dates, and now they're scrambling to prepare a grand holiday feast. The game launched as a pre-event activation to familiarize audiences with the gnome characters and event theme before the live 250-square-meter pop-up retail space opened in Seoul. Studio OKGO handled naming, key visual design, interaction design, and game development across all touchpoints.
Results
The Winter Trip 2024 event attracted 10,000 visitors over three days (December 6–8, 2024) in Seoul. The campaign earned industry recognition: FWA Of The Day (2024), CSS Design Awards Special Kudos (2025), and Awwwards Honorable Mention (2025). Specific engagement metrics for the game itself (players, session duration, conversion data) were not published.
