Комус: "Мастер Клик" - лендинг с маскотом и мини-играми с товарами бренда

Objective

Komus, a leading Russian B2B office supplies and services provider, launched a playable marketing campaign to engage small business audiences by connecting interactive gameplay with product discovery and brand service awareness. The campaign aimed to drive customer engagement through a progressive gaming experience that educates players about Komus's diverse service offerings while creating opportunities for incentivized transactions.

Solution

Master Click is a web-based gaming platform featuring a brand mascot named Klick. The game progresses through multiple mini-game levels, starting with a memory puzzle mechanic. Players earn sticker rewards depicting various Komus services; stickers can be traded for in-game currency or promotional codes. The platform includes a game center shop for additional purchases. Promo code validation unlocks entry to a prize draw, directly converting engagement into sales conversion. The experience is fully responsive for desktop and mobile devices.

Results

Not published.