Kolotushka - 16-bit Clicker For The Series Premiere

Objective

PREMIER, a Russian streaming platform, promoted the comedy series 'Kolotushka' to its user base. The campaign aimed to drive series awareness and engagement through a gamified playable ad experience that would resonate with audiences through retro gaming nostalgia and the show's themes of overcoming everyday obstacles.

Solution

An interactive 16-bit clicker game styled after Sega Mega Drive 2 aesthetics, where players controlled an MMA fighter smashing obstacles and challenges. The obstacles ranged from everyday annoyances to serious problems, reinforcing the show's theme that challenges extend beyond the ring. The game featured five escalating difficulty levels with visual progression from cool blue to vibrant red tones, plus a brief onboarding step explaining the rules and level goals. Points were awarded for successful hit streaks and reaction speed, and players could replay levels to improve their score and leaderboard position. Players competed on a leaderboard, with the first 1,000 to complete the game receiving promotional codes for the series, and top performers earning additional prizes.

Results

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