KFC: Delivery Rider
Open the game- Brand
- KFC
- Objective
- Product launch
- Industry
- Food & drink
- Mechanic
- AR
- Agency
- wemake
Objective
KFC aimed to boost engagement and awareness for its delivery service launch in Israel through an interactive social media experience. wemake developed an Instagram-based game to transform casual social browsing into a playable brand interaction, encouraging repeated engagement and social sharing among users.
Solution
Players navigated an Instagram Spark AR filter where a delivery courier rode a scooter through obstacles while collecting KFC meal orders. The game integrated QR code scanning for user engagement and featured the tagline "EAT PLAY WIN REPEAT" to encourage replays. wemake handled concept development, interface design, and full Spark AR implementation.
Results
Not published.
