Kenzo: Shopping League

Objective

Kenzo launched a limited-edition collection of 100 Sonic sneakers and sought to differentiate the release by gamifying the shopping experience rather than using traditional e-commerce. The campaign aimed to create viral buzz and increase engagement with the exclusive product launch through competitive multiplayer gameplay.

Solution

Shopping League is a real-time multiplayer shopping game where players compete simultaneously to purchase the Kenzo sneakers. Players can steal items from each other's shopping carts before checkout, requiring them to outmaneuver rivals to complete their purchases. The game was mobile-first and hosted at shopping-league.com, developed by Artefact Digital. Players engaged in competitive shopping mechanics across limited game sessions, with only 100 pairs of inventory available across all play sessions.

Results

Not published.