Jeep-in Game

Objective

Jeep aimed to engage Polish consumers around its core brand message of adventure and exploration through an innovative digital experience. The campaign sought to leverage mobile technology and location-based mechanics to create memorable interactions that positioned Jeep as a brand for explorers and adventurers.

Solution

Leo Burnett Warsaw developed a location-based mobile game that used geolocation technology to encourage players to hunt for rewards in remote locations. Players checked in or 'Jeeped in' at various locations around Poland, creating an interactive treasure hunt experience. The game offered a chance to win a Jeep Grand Cherokee as the grand prize. The application was developed using Flash technology and combined mobile engagement with the brand's adventure positioning.