The Self-Destructing Book
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- Brand
- James Patterson
- Year
- 2015
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Multiplayer
- Platform
- Web
- Agency
- Mother New York
- With
- Resn
Objective
James Patterson's publisher created an urgency-driven product launch by releasing limited-time digital books that self-destructed within 24 hours.
Solution
Winners received digital book access with a 24-hour reading window before content disappeared. Players competed by tracking others' reading progress or stealing their remaining time in a multiplayer dynamic.
Results
Not published.
