Into The Night by Nuit d’Issey

Objective

Issey Miyake launched an interactive digital experience to promote Nuit d'Issey, a new Eau de Toilette fragrance. The campaign aimed to immerse players in the nocturnal world of the fragrance brand and build product awareness through engaging gameplay that captured the 'force of the night.'

Solution

Kassius developed an online adventure game where players tilted their mobile device or used keyboard arrow keys to navigate through surreal landscapes, progressing from deserts through aquatic environments to mountains. The core objective was to collect the maximum number of luminous 'force' fragments within a one-minute time limit, embodying the essence of the fragrance. The experience was web-based, hosted on isseymiyakeparfums.com/fr/experiences/into-the-night, and playable on mobile devices and tablets.

Results

Not published.