Interparfums: The Race
Open the game- Brand
- Interparfums
- Objective
- Awareness
- Industry
- Beauty
- Mechanic
- Racing
- Platform
- Web
- Agency
- Merci-Michel
Objective
Interparfums launched The Race to promote Mont Blanc Legend fragrance through interactive entertainment. The campaign leveraged branded gameplay to build engagement and create memorable touchpoints with the brand's core audience, emphasizing the fragrance's positioning around performance, exclusivity, and modernity.
Solution
The Race is a 3D racing game where players drive on a futuristic track and earn points by following the optimal racing line to trigger speed boosts. The mechanic rewards precision and timing, encouraging repeated play for competitive scoring. Players could enter a draw to win exclusive prizes. Built with Three.js, Vue.js, and Firebase, the game was hosted as a standalone web experience and recognized for its advanced animations and visual transitions.
Results
The game earned Awwwards Site of the Day recognition (March 12, 2022) with a 7.52/10 overall score, scoring 8.80/10 for animations and transitions. No player engagement metrics, participation numbers, or business results were publicly disclosed.
