What's Your I.D.
Open the game- Brand
- International Delight
- Year
- 2013
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Quiz
- Platform
- Web
- Agency
- Aaron McGuire
Objective
International Delight sought to deepen consumer engagement with its coffee creamer portfolio through a personality-based quiz experience. The campaign aimed to help consumers discover their ideal flavor preference while building brand affinity through an interactive discovery mechanism. Guided by Donna, the brand's personality character, the initiative combined direct engagement with social amplification.
Solution
An interactive web-based personality quiz where users answer questions to discover their 'I.D.' (flavor identity) among International Delight's creamer varieties. The quiz was designed to match user responses to specific flavors, presenting results in a shareable format. The campaign incorporated social engagement through the #WhatsYourID hashtag and partnered with lifestyle bloggers and influencers for grassroots promotion. Prizes included gift cards, trip opportunities, and baking packages featuring KitchenAid mixers. The site was built using HTML5 and CSS3.
Results
Not published.
