Influence Beauty: AI-бот с UGC‑механикой в Telegram

Objective

Influence Beauty launched a new SPF line and sought to reinforce its technology-forward positioning through interactive, personalized beauty content. The brand needed an innovative digital activation that would support the product launch and align with its positioning as a tech-enabled cosmetics company offering effective, ingredient-conscious solutions.

Solution

A Telegram bot that guides users through a personalized discovery journey: an onboarding quiz assessing skin type, tone, and coverage preferences; tutorial sections featuring application videos for the SPF product; selfie upload functionality; and AI-powered image generation producing branded lifestyle photos styled in the brand's aesthetic. Users could generate and share branded photos, with the bot providing direct shopping links to purchase the product.

Results

Users averaged 5 generations per session, indicating strong repeat engagement with the AI image generation feature and effective social-sharing mechanics.