Newsfeed SmartApps: Interactive Token Hunt Facebook Newsfeed SmartApp Game

Objective

INFINITI sought to engage Middle East consumers with an innovative interactive experience for the QX60 crossover. The brand aimed to educate potential customers about the vehicle's interior features and capabilities through an immersive, game-based activation on Facebook, creating a memorable touchpoint that differentiated the QX60 in a competitive market.

Solution

Users interacted with a 360-degree panoramic view of the QX60's interior on Facebook's newsfeed. Players tapped to find and collect hidden tokens scattered throughout the virtual cabin. Each discovered token revealed unique product information, creating an educational component tied to gameplay. The experience was built on Newsfeed SmartApps' proprietary technology, allowing rich interactive content to run natively within Facebook without requiring app downloads or external navigation.