inFAMOUS Second Son - Enjoy Your Power
Open the game- Brand
- inFAMOUS
- Year
- 2014
- Objective
- Sales
- Industry
- Entertainment
- Mechanic
- Action
- Platform
- Installation
- Agency
- Collective London
Objective
Launch inFAMOUS Second Son (PS4 exclusive) in March 2014 by generating buzz and driving pre-orders. Sony created an experiential campaign that let gamers physically feel the game's core mechanic of wielding destructive superpowers, aligning with the campaign's 'Enjoy Your Power' tagline and the broader PlayStation 'Greatness Awaits' platform.
Solution
An interactive mobile-based installation where visitors used smartphones to target and destroy a scale miniature checkpoint from the game's Seattle setting. Expert model-makers crafted a detailed miniature filled with buildings, vehicles, and street furniture; the destruction sequence was filmed using real explosives and converted into an interactive experience. Players' mobile devices became weapons, firing virtual smoke grenades and neon blasts to obliterate Department of Unified Protection (D.U.P.) structures on display screens. The campaign integrated TV advertising featuring a short film and complementary online media.
Results
Not published.
