Toys Race

Objective

iDTGV, France's national railway operator, launched an interactive campaign to position train travel as a competitive and appealing transportation option against flying and carpooling. The gamified experience aimed to engage potential travelers and shift perceptions about rail as a viable modern travel method.

Solution

Toys Race is an SVG-based interactive racing game where players compete using three transportation modes: iDTGV train, airplane, and carpooling. Players race through a choice-based experience where strategic decisions about their travel method affect winning odds. The fully vectorized design emphasizes smooth animations and scrolling interactions, creating a playful competitive scenario that demonstrates the benefits of train travel while entertaining the audience.

Results

Not published.