The Editing Table
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- IDFA
- Year
- 2009
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Quiz
- Agency
- This Page Amsterdam
- With
- Neboko Flow
Objective
IDFA (International Documentary Film Festival Amsterdam), the world's largest documentary festival, needed to promote its event and drive ticket sales. The campaign targeted audiences interested in documentaries with a competitive, game-based approach to win festival passes.
Solution
The Editing Table was an interactive competition where players had to distinguish fact from fiction — likely by reviewing and selecting true documentary footage or statements from false ones. The game offered IDFA festival tickets as prizes for successful participants.
Results
Not published.
