Cityswitch

Objective

An ICT company sought to engage business prospects by gamifying the concept of cost reduction through smart technology deployment. The campaign targeted office managers and IT decision-makers during December 2015, aiming to demonstrate how efficient IT infrastructure management could reduce operational expenses while improving environmental sustainability.

Solution

CitySwitch was a browser-based puzzle game built on drag-and-drop mechanics where players moved and optimized elements to solve challenges related to office information and communications technology efficiency. Players discovered practical strategies for reducing energy consumption—which can account for up to 65% of office energy use—by manipulating puzzle elements that represented IT infrastructure components. The game was hosted at cityswitch.wild.plus and featured a clean, minimal interface with a teal accent color (#49c5b6), emphasizing usability and approachability for the target audience.

Results

Not published.