ICA: Nissen
Open the game- Brand
- ICA
- Objective
- Engagement
- Industry
- Retail
- Mechanic
- AR
- Platform
- Mobile web
Objective
ICA, one of Sweden's largest grocery chains, launched an AR game for Christmas 2024 to drive customer engagement through interactive brand experiences. The objective was to create a festive, mobile-first campaign that encouraged shoppers to interact with ICA products during the holiday season using smartphone-based augmented reality.
Solution
Shader Development Studio created a mobile AR game where users scanned ICA grocery products to unlock in-game features and progression. Built on the 8th Wall WebAR platform—the technology behind Pokémon GO—the experience ran natively on mobile browsers without app installation, supporting both iOS and Android seamlessly. Three-dimensional assets were developed in Blender, combining product recognition with interactive game mechanics to create a branded holiday experience tied directly to ICA's in-store inventory.
Results
Not published.
