Sonata Spotted
Open the game- Brand
- Hyundai
- Year
- 2014
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Quiz
- Platform
- Web
- Agency
- INNOCEAN USA
- With
- Jam3
Objective
Hyundai launched an interactive quiz game to build brand awareness for the all-new 2015 Sonata during its market introduction in September 2014. The campaign aimed to engage audiences with a playful, geography-focused experience that highlighted the vehicle's journey across America while testing players' knowledge of U.S. cities and landmarks.
Solution
Sonata Spotted is a web-based guessing game built with HTML5 and jQuery where players identify American cities and landmarks based on visual clues as a virtual Hyundai Sonata travels across the country. The game presents players with similar-sounding city names (e.g., 'Des Moines or Dallas?', 'Bismarck or Bozeman?') and challenges them to spot the correct location. The experience was designed as responsive web content, playable across devices, combining branded entertainment with geographic trivia.
Results
Not published.
