Olympic Cheer Game
View the case- Brand
- Hong Kong Sports Institute
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Mini-Games
- Platform
- Web
- Agency
- CoDesign
- With
- Jazzup
Objective
The Hong Kong Sports Institute launched an interactive campaign to mobilize public support for Hong Kong athletes competing at the 2020 Tokyo Olympic Games. The initiative aimed to engage fans through a gamified experience that connected them directly to the national sports achievement narrative.
Solution
Jazzup developed an interactive mini-game titled 'Unite Through Sport, Support Hong Kong Athletes' (齊運動 撐港將) in collaboration with ActionHouse International for design. The experience was directed by Keat Mok with coding by Mia Tse. The game functioned as a digital platform where users could participate to rally support for Hong Kong's Olympic delegation, though specific gameplay mechanics, technical platform, and prize structure are not documented in available sources.
