Ready! Set! Safety!

Objective

HH.ru, Russia's largest employment platform, launched this interactive campaign to promote workplace safety awareness among job seekers. The initiative aimed to educate users about security best practices during the job search process through engaging, game-based content. By combining entertainment with educational safety messaging, the campaign sought to strengthen user trust in the platform and establish secure hiring practices as a core brand value.

Solution

A mobile runner game was developed featuring a character navigating obstacles while collecting bonuses to progress along a virtual career ladder system. Gameplay converted collected items and distance traveled into points and achievement levels, with integrated safety tips reinforcing secure job-search practices throughout. The reward structure included promo codes and benefits from hh.ru and Yandex Plus partnership, unlocked at achievement milestones. The runner deployed across both web and mobile app platforms, optimized for quick mobile performance and accessible through the hh.ru mobile application and dedicated web link.

Results

The project is marked with NDA status, indicating confidentiality restrictions.