Hess Chopper Game
ArchiveThe campaign is offline. No archived build has survived.
Objective
Hess aimed to drive consumer engagement and boost toy purchases among gaming audiences through a branded mobile racing game. Inspired by its 2012 toy helicopter and rescue vehicle line, the game extended the brand's toy truck tradition into digital entertainment, reaching players on their preferred platforms.
Solution
A free mobile racing game for iOS and Android where players drive a Hess SUV through city streets in fast-paced arcade racing. The game drew inspiration from Hess collectible toy vehicles and featured endless racing action with city, mountain, or similar course variations and coin collection mechanics to unlock features.
Results
Not published.
