Aloha From Above
Open the game- Brand
- Hawaii
- Year
- 2021
- Objective
- Awareness
- Industry
- Travel
- Mechanic
- Quest
- Platform
- Web
- Agency
- Superhero Cheesecake
- With
- MullenLowe U.S.
Objective
The Hawaii Tourism Authority launched Aloha From Above to encourage international travelers to return following pandemic-related travel restrictions. The immersive aerial scavenger hunt was designed to showcase Hawaii's natural attractions and destinations through engaging interactive gameplay.
Solution
Developed by Superhero Cheesecake in partnership with MullenLowe Los Angeles, Aloha From Above is a web-based scavenger hunt experience built with HTML5, CSS, WebGL, GSAP, and React. Players navigate through sweeping aerial photography of Hawaiian landscapes to locate and complete challenges. The experience integrates responsive design optimized for mobile-first play, with a focus on visual discovery of Hawaii's key attractions.
Results
The campaign won Awwwards Honorable Mention on January 8, 2021, receiving 15 votes out of 57. The sweepstakes ran from December 14, 2020 to January 25, 2021, with weekly draws offering 160,000 HawaiianMiles as prizes and six grand prize winners selected throughout the campaign period.
