Harry Potter: Motorbike Escape
Open the game- Brand
- Harry Potter
- Year
- 2010
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Action
- Platform
- Web
Objective
Warner Bros. created this free online game to promote the theatrical release of Harry Potter and the Deathly Hallows: Part 1 in November 2010. The campaign tapped into fan anticipation for the film by offering an interactive experience that placed players directly into the escape sequence featured in the movie, leveraging the high-stakes narrative to drive engagement around the film's release.
Solution
An action-based browser game built in Unity3D where players controlled Hagrid's motorbike to escape pursuing Death Eaters. The gameplay involved navigating aerial obstacles, casting spells (Disarming Charm) against opponents, and collecting power-ups like Essence of Dittany for extra lives and Dragon Fire for speed boosts. Players earned scores ranging from 50 to 500 points and could share results on Facebook. The game was freely accessible online, reaching fans across the web without requiring installation.
Results
Not published.
