Hariboy's Quest
Open the game- Brand
- Haribo
- Year
- 1996
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Adventure
Objective
Haribo sought to build brand engagement with children through an immersive, interactive entertainment experience. The 1996 promotional CD-ROM game positioned Haribo's iconic candy products within a branded fantasy world, creating a novel distribution channel in the era when branded gaming was emerging.
Solution
Hariboy's Quest was a point-and-click adventure game where players navigate the fantasy world of Bonbonia as the character Hariboy, tasked with retrieving three books containing a lost candy formula spread across medieval, Roman, and Wild West-themed worlds. The game featured 250 locations with puzzles, SVGA hand-drawn cartoon graphics, and appearances by Haribo's established advertising mascots. Distributed as a promotional CD-ROM to European markets, the title ran on MS-DOS and Windows platforms and targeted children as the primary audience.
Results
Not published.
