Haribo Happiness Hunt

Objective

Haribo sought to drive Easter season engagement with families and children through an interactive digital experience. The campaign aimed to collect first-party customer data and amplify reach through social sharing, while incentivizing participation with prizes and exclusive merchandise.

Solution

A WebAR scavenger hunt experience launched on the 8th Wall platform where players explored physical spaces to find and tap-collect 3D Haribo sweets hidden behind virtual bushes and trees. After completing the hunt, players could share their experience to Instagram Stories with auto-generated result images and enter a competition to win daily Haribo bundles and exclusive merchandise. Developed by 160over90 (creative strategy) and Aircards (technical implementation), powered by 8th Wall's WebAR technology.

Results

Not published.