Gucci X The North Face: Survival Game

Objective

Gucci and The North Face created an interactive mini-game within the Gucci App to promote their collaborative capsule collection, bringing the gorpcore aesthetic of outdoor wear to an engaging digital experience.

Solution

Gucci Camp is an endless-runner survival game integrated into the Gucci App. Players navigate a low-poly outdoor world across three themed levels (forest, snow-capped mountains, and desert), swiping left/right to move and jumping to avoid obstacles. Physical obstacles like fallen trees, holes and rocks must be jumped over or slid under to avoid getting hurt, while power-ups and power-downs appear along the run to catch or avoid. The customizable protagonist wears items from the collaboration capsule while collecting points, calculated from the game's duration plus all power-ups caught, throughout the obstacle course.

Results

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