Grudge Match Challenge

Objective

Warner Bros. promoted the December 2013 release of the boxing comedy film 'Grudge Match' starring Sylvester Stallone and Robert De Niro. The campaign aimed to engage fans by bringing the film's central rivalry theme to interactive gameplay, allowing audiences to experience head-to-head competitive boxing before the movie's premiere.

Solution

Staak created an interactive web experience at grudgematchchallenge.com where players could engage in real-time player-versus-player boxing matches inspired by the film's themes. The platform incorporated social features allowing users to send competitive 'trash talk' messages to friends, creating viral sharing mechanics. Players battled opponents in competitive matches while the social layer extended engagement beyond the core gameplay through friend challenges and competitive banter.

Results

Not published.