Grubhub: Lollapalooza Trivia

Objective

Grubhub partnered with Lollapalooza 2021 in Chicago to engage festival attendees during meal breaks in the food court. The brand aimed to create both entertainment and social connection points while visitors waited for food service at the event.

Solution

Grubhub deployed a trivia game installed on tablet devices fixed within protective cases positioned directly on food court tables. Players engaged in trivia competitions with the opportunity to win physical prizes. The game also functioned as a conversation starter, enabling strangers sitting at the same table to break the ice and interact while enjoying their meals.

Results

Not published.