ГОЛ: "Посчитано" - тест-квиз с динамическим пулом вопросов о футболе

Objective

GOL, a Russian football analytics app, created an interactive quiz to showcase its data depth and convert sports fans into app users. The campaign aimed to engage football enthusiasts by demonstrating GOL's capabilities in match analytics and player statistics through an interactive testing experience.

Solution

The "Counted" (Посчитано) quiz is a web-based interactive game featuring a seven-step progressive flow. Users start with a landing page and optional personalization by league or club, then answer timed multiple-choice questions linked to real football metrics—expected goals, assists, shot accuracy, and passing maps. Each answer receives instant verification with statistical cards displaying GOL's data visualizations. Players accumulate points and earn achievement levels (Novice, Scout, Analyst). The results screen features direct calls-to-action for app installation and user registration. The game leverages a dynamic question pool, social sharing integration, and replay functionality with refreshed questions. Developed by Sirena (a creative studio within Sports.ru), it was optimized for mobile platforms with fast loading and responsive design.

Results

Not published.