Godzilla - Monarch Sciences

Objective

Warner Bros. promoted Godzilla: King of the Monsters (2019 release) through an in-universe interactive experience. The film was part of the MonsterVerse franchise with ensemble monster casting, and the studio needed to build buzz and engage fans before theatrical release. The campaign positioned Monarch Sciences, the fictional organization from the film, as a real agency recruiting players into its operative network.

Solution

Addison Interactive built an interactive 3D web globe at monarchsciences.com where visitors assumed the role of Monarch Operatives investigating Titan sightings. Players tracked Godzilla's movements in real time, explored remote TITAN outpost locations, and unlocked classified information as they progressed. The site was tightly integrated with the @MonarchSciences Twitter account, which published alerts and sighting reports tied to real-world city coordinates. Fans could report their own monster sightings via social media using #MonarchSightings, creating a participatory viral mechanic. The experience was built with 3D graphics and WebGL, employing HTML5, CSS, jQuery, and Twitter API integration for seamless social connection.

Results

Not published.