GE: What’s Your Lighting Style?
Open the game- Brand
- GE
- Year
- 2008
- Objective
- Engagement
- Industry
- Tech
- Mechanic
- Quiz
- Platform
- Web
- Agency
- Keathley Advertising
- With
- Firstborn
Objective
General Electric aimed to educate consumers about how lighting design affects interior spaces and mood. The campaign engaged users by connecting lighting expertise to everyday home design decisions, positioning GE bulbs as the solution for creating personalized atmospheric effects. The interactive experience positioned lighting as a design skill consumers could learn and master.
Solution
An interactive 3D home navigation experience where users toured different rooms and completed the 'Test Your Lighting Skills' challenge. Players matched GE bulbs to fixtures to recreate specific moods and atmospheric effects in each room. The site combined product information, energy-saving facts, and design tips with hands-on gameplay. Users could experiment with adjusting lighting and decor to create various lighting styles, learning how GE products enhanced interior design outcomes.
Results
Not published.
