Garmin Virtual Ride
Open the game- Brand
- Garmin
- Year
- 2020
- Objective
- Engagement
- Industry
- Sports
- Mechanic
- Racing
- Platform
- Web
- Agency
- àtrio
Objective
Garmin aimed to engage amateur cyclists worldwide through a competitive experience that leveraged real-time multiplayer gameplay. The campaign created a virtual racing platform enabling amateur cyclists to compete against each other globally, combining Garmin device data with gamified competition and live leaderboards.
Solution
Garmin Virtual Ride was an interactive web-based platform built with HTML5, CSS, SVG, and Laravel. The experience allowed cyclists to participate in virtual races, competing in real-time against a global community while integrating performance data from Garmin devices. The platform featured responsive design and data visualization components to display competitive results and leaderboards.
Results
Not published.
