Gamified Streetwear Campaign

Objective

CRACKED, a streetwear brand, sought to increase customer engagement and conversion rates through interactive gameplay rather than traditional e-commerce discovery. The campaign aimed to address the challenge of fashion content being scrolled past without engagement by transforming the shopping experience into a playful, game-like interaction that encourages participation and purchase intent.

Solution

The campaign featured a grid-based discovery game where users hover over and click hidden items to reveal rewards. The game reimagines product discovery as an interactive exploration mechanic. Built using Figma, Photoshop, and Midjourney AI for visual design, the experience centers on a simple reveal mechanic (hover → click → reveal) designed to sustain user engagement throughout the campaign.