Game of Thrones: Face Morphing

Objective

HBO and Vodafone partnered on an interactive marketing activation for Game of Thrones, leveraging facial recognition technology to create a personalized, shareable experience. The campaign aimed to engage audiences by matching them with GoT characters through biometric analysis and generating memorable video content that participants would share across social channels.

Solution

The activation used facial recognition technology to analyze users' faces and match them with Game of Thrones characters based on facial attributes. The system then generated a morphing video that transformed the user's face into their matched character and sent the personalized video result via email. Results were also displayed on interactive screens at the activation location. The technology combined biometric processing with character-matching algorithms and video generation, processing users' biometric data to deliver real-time, personalized outputs.

Results

Not published.